Sep 21, 2007

A New Glossy Layer on the Face of Indian Fashion

"BEFORE IT'S IN FASHION, IT'S IN VOGUE"
Vogue India: launching today.
> And i wonder: was the white-face-validation really needed?

2 comments:

Hari Potter said...

In a cultural sense, no. But in a aspirational sense, yes. As much as Vogue is catering to an urban Indian demographic, I'm sure they want the magazine content, design etc to adhere to their international standards, double or otherwise. So what they're saying is, "Its nice to be a fashionable Indian but wouldn't you love to be on the same plane as the elite West?"

sophie* said...

You're making sense Potter!
Also, meanwhile i saw one of the foreign issues [from a couple a month back, the UK one if i remember correctly] and the cover was a very similar shot with white models, with ONE Black model in the middle...
I guess that they were intending the mirror-effect... "EFFECT"