Aug 1, 2007

Lateral-LITERAL Thinking

While on a Rishaw ride this morning, i was noticing the Literal nature of visual translation in many street graphics. Some of them are so literal they end-up being quite amazing (will post an example soon, spotted one i HAVE TO shoot).

And here is a milk pot i spotted at the CHA BAR later on today. A wonderful example of literal 3D translation.

Designers in the West push the boundaries of Lateral Thinking.
But Indian designers seems to have cracked their own way to break-through thinking - sourcing inspiration from their own visual culture and pushing the boundaries of Literal Thinking.

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